Ride hailing app Bolt is continuing with its onslaught in the Kenyan market expanding deeper into rural towns and at the same time expanding its ride choices. Just a few months after getting into Kisumu, Thika and Kakamega, the cab hailing service announced entry into Meru, Karatina, Embu, Nyeri and Nanyuki towns in central Kenya, as well as the coastal towns Kilifi and Malindi.
Major Kenyan towns have seen their statuses improve since the promulgation of the 2010 Constitution which paved way for the creation of counties and county governments. With expanded job opportunities around the country, the new administrative units and the resultant economic ripple effect across many sectors call for the need for affordable, convenient transport. And Bolt is exploiting this opportunity to the fullest, an approach almost similar to that taken by the successful Equity Bank.
We continue to scale up our operations for the benefit of our customers. Our core business is to provide reliable, safe, and affordable transportation services to everyone. We are excited to make travel easier and quicker across the country during this festive season.Bolt Country Manager, Ola Akinnusi
The new Bolt Lite and Bolt Plus ride categories
Bolt has now introduced two new ride types in Nairobi in what the company says expands the offering options on its app. The Bolt Lite and the Bolt Plus categories were announced today and are already functional.
According to the company, “Bolt Lite offers a highly affordable ride for everyday journeys, while Bolt Plus boasts higher-class vehicles, more leg room and highest rated drivers.”
We checked the rates and found out that the Bolt Lite does not have much fare difference with the normal ride, but the Bolt Plus had a difference of about plus 40 percent on the higher side at that particular time.