What is content marketing?
- Content Marketing is promoting brand awareness and engaging with target audience by providing attractive content that connects your business to possible customers through new media.
- It is the advertising strategy of the new media era.
- The strategy should be long term and work towards building a relationship with current and future customers.
- While traditional advertising models strive at telling the targeted customer all the good things about what you are selling in a bid to make them buy, content marketing is founded on providing the prospect with valuable information on how to solve their problems, giving them something before requesting them to build a relationship with your product which may come in handy in getting that solution.
Why you need content marketing
Old advertising models are no longer as effective as they used to be. Research shows that more people are blocking advertisements. People care about themselves and not your business. What if you got your business to be a part of them?
Advantages of content marketing
- Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. You win customer loyalty because they know you care about them.
- Content marketing requires a very small budget for timeless marketing. You save costs!
- Yes, it is timeless and its reach unlimited.
What we will do for you
- You need to put in the time and effort into publishing high quality content on a regular basis. We help you do this hence you concentrate on the core of your business and save time.
- We give you value by creating timeless content.
- We offer you the right platforms which can publish your content apart from the platforms your business owns.
- Timeliness of your content is paramount to how effective it is to your customers as this increases conversion rates.
- We create unique quality content with personal insights for authenticity.
- We focus on the needs of your customers making them engage with your brand not as an advert but as part of their lives.
- We help you maintain consistency in the creation and dissemination of your content and message. We help you create a calendar by asking these questions:
- What kind of content?
- How much content?
- How frequently?
- Who will be responsible for both writing and non-writing tasks?
We generally get customers to care about your product!
Get in tough today by emailing moshekafrica @ gmail . com , info @ moshekafrica . com or WhatsApp +254*721*158*752