Facebook new Study App to give cash for data
Facebook has released a new research app dubbed Study. The app will be used to mine data from willing users. Users who opt in to the app will choose whether to share their information.
‘Earlier this year, we announced that we would be shifting our focus to reward based market research programmes, which means that all research participants are compensated’, read a statement from Facebook.
Study app allows users to share their app activity in exchange for compensation. The social media giant insists that the data will only be used for their purposes and not be sold to third parties.
The app which was launched 11 June 2019 collects data on which apps its participants are using on their phones, for how long they are using them and what activities they do on the apps. Facebook insists the app will not collect data like account IDs and passwords or user photos, videos and messages, nor will it sell the information it collects to third parties.
Users will register through ads and be veted and will only be allowed to download Study App if they qualify. Once the app is downloaded, users will be informed about what information they are sharing. Participants will be paid for the information they give, though Facebook didn’t specify how much.
“We’ve learned that what people expect when they sign up to participate in market research has changed, and we’ve built this app to match those expectations. We’re offering transparency, compensating all participants, and keeping people’s information safe and secure,” Product Manager Sagee Ben-Zedeff said in a company statement.
The app will only be available in the Google Play Store to people in the United States and India, but it hopes to expand it to more people and to Apple’s iOS in the future.