What Cellulant partnership with Adyen means for global merchants
Kenyan payments service provider Cellulant on June 4 entered a partnership with global payments company Adyen. The deal was meant to further the reach of Adyen into the African market where Cellulant is a major player, hence making it possible for global merchants to seamlessly make payments in more countries.
Cellulant processes at least 12 percent of digital payments in Africa through its platform that connects over 120 banks in 13 countries. The company was servicing 34 countries on the continent by 2017.
The partnership means Adyen will have access to 40 mobile money operators, over 600 local and international merchants and over 120 banks in Africa with just a single integration to Cellulant’s payment platform.
“We are happy to extend our payments capabilities to Adyen and their customers. This presents a growth opportunity for global businesses who are looking to accept all forms of payments in Africa. In the next three to five years, 5 out of the top 10 world’s fastest growing economies will be in Africa, and with a population of 1.2 billion, this is the right time for global businesses to be looking at Africa,” said David Waithaka, Cellulant Chief Business Officer for Global Payments.
Global merchants that wish to accept payments in Africa can now access key local payment methods via Adyen such as M-Pesa, Airtel Money, Equitel, Tigo Pesa and MTN Mobile Money, as well as several online and mobile banking payment methods.
Adyen has its global payments wings spread across North America, Europe, Latin America and Asia Pacific. With an infrastructure that connects Visa and Mastercard, the company has among its clientele global brands such as Facebook, Uber, Spotify, Casper, Bonobos and L’Oreal. Cellulant on the other hand provides a single digital payments platform for retailers, merchants, banks, mobile network operators, Governments and International Development Partners. The platform hosts 120 of the largest banks in Africa, 40 mobile money operators, 600 local and international merchants; and is connected to 220M consumers across 34 countries.