InfoHub

Who is the new KBL logo designer?

The new KBL logo designer is Annecatherine Njuhi. She designed it when she was 23 years old. She is a former student at the Buruburu Institute of Fine Arts. Her interest lies in sculpture and product design.

Prize money for the KBL logo designer competition

Ms Annecatherine Njuhi won KES 1 million (about USD 10,000) for designing the winning logo for the Kenya Breweries Limited. The KBL Managing Director John Musunga announced the winner in mid-January 2022.

Apart from the prize money, Ms Njuhi got an offer of a three-month internship at the Scanad Group, an international public relations and advertising company based in Nairobi.

The second prize went to Bragin Maina (25) winning KES 500,000 while third prize went to Austin Kamande (24) winning KES 250,000.

A total of 20 contestants were shortlisted for the competition dubbed KBL Still Got Skillz competition which ran from November 26, 2021. More than 600 young people submitted to the competition whose age limit was 21 – 25 years.

What inspired the new KBL logo?

KBL wanted a new logo as part of the centenary celebrations, and something that would usher the company into the modern era. KBL was founded in 1922 and is a subsidiary of East African Breweries Ltd.

The new logo has 10 grains on a barley leaf, each grain signifying a decade since KBL was founded. It also symbolizes the next 100 years for KBL, embracing innovation, development and sustainability.

Ms Annecatherine Njuhi chose orange because ‘it commands attention, is pleasant and striking’. The lowercase round font gives the logo a warm feel, and the year ‘Est 1922’ is for the founding year. In general, she said the logo represents the culture of Kenya Breweries Limited.

ALSO READ  How new Google Maps tool will help you stay safe during taxi rides

The judges for the KBL logo design competition

The judging panel chair for the KBL logo competition 2021 was Rakesh Jha, Creative Director at Scanad/JWT. After the shortlisting, the judges mentored the selected designers to come up with a final product from which the winner was chosen.

Feature photo/ KBL